Most restaurant guides for Agadir are either outdated, full of tourist traps, or written by someone who ate at the hotel buffet and called it a day. This is the honest version.
For fresh fish
Go to the port area. The fish market at the port has several small restaurants where you point at the fish you want and they cook it. Simple, fresh, not expensive. This is the move if you want the real thing — fish that was in the water this morning, cooked simply, eaten at a plastic table. Don’t overthink it.
For a proper sit-down dinner
Agadir has a decent range of proper restaurants — Moroccan, Italian, Japanese, and more. The marina area has a higher concentration of restaurants but also higher prices and a more international-tourist feel. The city centre has more local options where you’re eating alongside people who actually live here.
For a morning coffee and pastry
The cafe culture in Agadir is genuinely good. Plenty of places with decent coffee, fresh orange juice (Morocco does excellent orange juice), and msemen or baghrir if you want something traditional.
What to avoid
The promenade restaurants directly on the beach tend to trade on location rather than quality. Not all are bad, but you’re usually paying a premium for the view rather than the food. There are exceptions — but go in with low expectations and be pleasantly surprised, rather than the other way around.